Today’s tasks were mostly about follow-up and planning for the dead zone. The needle hardly moved all morning, which was a tad stressful, but the day ended on a high note with more backers coming on board, putting my two-day total for backers ahead of projections. The trick was turning those pangs of anxiety into action.
Tasks
I created an Instagram post using Canva showing the relative size of some of my characters. TLSS is a complex story, and some user posts made it clear I needed to talk about the creatures more.
I started work on a graphic (using Canva) for a planned viral giveaway using KingSumo. As part of this, I created a mockup of a dog hoodie on Printify.
I used BackerKit Launch to encourage past backers who hadn’t already pledged to pledge early. I won’t contact them again until just before the end of the campaign.
I revised the Kickstarter projections spreadsheet. I found another glitch.
The morning had a little administrivia to deal with for another
super-exciting I can’t talk about it yetproject.
Helpful resources
https://kingsumo.com/ for viral giveaways.
What I am waiting for
I’m still waiting for the promised “proof” gif for the lenticular cover.
Gratitude
I was in a Zoom meeting and had a fellow creator use that moment to ask for my link and back my campaign.
Lessons learned
I backed the campaign for Sean Woods’ The Fog Within 1 & 2 and I really love that teams’ use of inks as the background texture for the tiers.
Feature Request
Most of my backers are from the US. However, because I am in Canada, I have to set prices in US dollars, which eliminates any hope of “pretty number” marketing. Who sets a funding goal of $1461?! Ha! For the record, the goal is $2000 Canadian.
Snapshot (What I’m currently monitoring)
Current status: 37 backers for $1173 CAD. 58% of my funding goal. 28 days to go.
New Instagram ad spend: “All Systems are Go!” 896 accounts, 16 visits, $9.04 $.56 per visit. (I may try this on a different audience as that is a poor conversion rate.)
BackerKit “Pledge Early” e-mail to past backers who haven’t posted. 197 were sent, 52 opened, 4 clicked, and 1 pledged.